L’MXGP si tinge di verde/nero per altri cinque anni
Le immagini e i suoni della MXGP arriveranno con un distinto sapore “verde e nero” per altri cinque anni e continueranno a mescolarsi con Monster Energy in un’associazione che risale al 2011.
C’è qualcosa nella natura estrema, spettacolare e un po ‘disordinata del motocross Grand Prix che è affine al look e al sentimento di stile del marchio americano: la trama dell’estrema dedizione e del coraggio dell’atleta e la prospettiva di eccesso di velocità su una vasta gamma di terreni diversi e in paesi attraverso la mappa del mondo.
Nello stesso modo in cui i ponti Monster Energy, il marchio e i colori delle piste MXGP apportano un certo grado di freschezza allo sport, il fattore di eccitazione della competizione è un richiamo naturale al gigante delle bevande energetiche.
“Monster è sinonimo di corse automobilistiche e siamo molto contenti delle gare di classe mondiale: questo è chiaramente ciò che ci fornisce MXGP”, ha dichiarato il direttore del Motorsports Dave Gowland. “MXGP è uno spettacolo avvincente per le persone che sono interessate alle corse e al motocross. Vorremmo ringraziare tutti coloro che hanno fatto parte di questa partnership. Siamo coinvolti in molte serie diverse ma questa è una dei migliori. ”
L’MXGP ha entusiasmato il suo pubblico internazionale con una battaglia sostenuta tra due atleti incredibili come Jeffrey Herlings e Tony Cairoli nel 2018. Il fatto che l’olandese e l’italiano potessero danzare su così tante gare e gettare un’ombra su talenti del talento come Clement Desalle di Monster Energy Kawasaki, Tim Gajser di HRC e Romain Febvre di Monster Energy Yamaha sono la testimonianza del pazzesco livello in cui si trova attualmente il campionato.
In poche parole: MXGP sta dando il ritmo. E Monster Energy è felice di mantenere la velocità a fianco.
L’accordo è stato rivelato in occasione della stagione 2018 a Imola. Il famoso palcoscenico italiano ha anche annunciato che Yamaha Motor Europe e Monster manterranno e diffonderanno il loro collegamento per racchiudere un pacchetto completo mondiale ed europeo MX: non solo sosterrà le “stelle del momento” ma quelle che sono fresco sul blocco e sparo per domani. Yamaha ha curato il paddock per visualizzare la livrea 2019 della fabbrica YZ450FM; uno schema che si riferisce ai primi anni della partnership del jet-black nel 2008.
Monster Energy and MXGP Renew Partnership
IMOLA (Italy) 28 September 2018 – Today in Imola at the MXGP of Italy, Youthstream and Monster Energyproudly hosted the announcement of their freshly renewed partnership.
The press gathering saw Youthstream President Giuseppe Luongo and Monster Energy’s Senior Director of Motorsport David Gowland highlight the key elements of the extended partnership between the MXGP series and its most prominent sponsor.
Associated with Youthstream and MXGP since 2011 Monster Energy has now agreed to another 5-year term for both the Prime Sponsor and the Exclusive Energy Drink Sponsor categories of the series. In addition, Monster Energy has also been renewed as the Title Sponsor of the FIM Motocross of Nations and future MXGPs of the USA. The partnership also expands with the significant addition, each year, of Monster Energy as a Title Sponsorof one European round of the championship.
The extension of its involvement with MXGP provides Monster Energy with the current trackside branding in various key locations, also including the successful starting gate and starting straight signage implemented in 2018.
This new multi-year contract renewal is the best statement for a solidly established partnership. Both Youthstream and Monster Energy have a deep passion for motocross racing and have the shared vision of promoting together the sport, and MXGP in particular, around the world.
Youthstream President Giuseppe Luongo: “The work done together with Monster Energy to develop MXGP and Motocross in general since 2011 has been tremendous and we are delighted to renew our collaboration together so that this work can continue. Since the beginning of our partnership the FIM Motocross World Championship and the FIM-E Motocross European Championship have made mighty steps forward and we would like to thank Monster Energy for all they do for our sport and for pursuing this adventure together into the future.”
Monster Energy’s Senior Director of Motorsport David Gowland: “Monster Energy is very happy with the announcement of a five-year extension of our sponsorship with Youthstream. Being a part of a World Class Series like MXGP is something we at Monster Energy are very honored and proud of. Monster Energy’s core DNA is motorsports and over the years we have grown our partnership with the series to great success. Both parties have worked very well together understanding the sport and sharing the massive passion for world class motocross racing which is in our genes. Monster Energy looks forward to the next five years as it did to all the years since we started this project together in 2011. I’d like to express my gratitude to everyone who has played a part in all of our current and future successes.”
Monster Energy’s agreement with Youthstream was then followed by another announcement with Yamaha Motor Europe where Monster Energy increase their commitment to all Factory and Official Yamaha Racing MXGP, MX2, EMX250 and EMX125 teams through to 2021, to learn more about the Monster Energy and Yamaha Racing agreement watch below.
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Monster Energy and Yamaha Motor Europe Strengthen Motocross Racing Partnership Through to 2021
Building on an already successful relationship, Yamaha Motor Europe is excited to announce a comprehensive new agreement has been reached with Monster Energy that will see the hugely popular energy drink increase their commitment to all Factory and Official Yamaha Racing MXGP, MX2, EMX250 and EMX125 teams through to 2021.
Having already collaborated with the Monster Energy Yamaha Factory MXGP Team, Kemea Yamaha Official MX2 and ASTES4-TESAR Yamaha Official EMX250 teams for the past three years, Monster Energy has strengthened its support to include the Wilvo Yamaha Official MXGP and MJC Yamaha Official EMX125 teams from 2019 onwards. The new agreement will see the American energy drink brand extend the Title Sponsorship from the Monster Energy Yamaha Factory MXGP Team to include the newly named Monster Energy Wilvo Yamaha Official MXGP and Monster Energy Kemea Yamaha Official MX2 Teams.
In a major announcement ahead of the final round of the MXGP World Championship taking place at the popular Imola road-racing circuit in Italy this weekend, September 30th, Monster Energy celebrated the three-year agreement with Yamaha Motor Europe by unveiling the base livery that the Monster Energy supported Yamaha Factory and Official teams will use in 2019.
Paolo Pavesio, Yamaha Motor Europe Marketing Division Manager: We are very proud to announce the further reinforcement of the partnership with Monster Energy, which is now covering all of the Teams that we are directly supporting in the MXGP paddock. I see this as a proof of appreciation towards Yamaha Motor Europe’s MX racing strategy, and also for the precious partners, which are the Teams that we are racing with. Under the umbrella of the new MotoGP agreement and the reinforcement of the relationship in MXGP, it has become clear that Monster Energy is a great strategic partner that allows us to provide our loyal fans with adrenaline and emotion filled weekends, and hopefully victories!”
Mitch Covington, Vice President Sports Marketing Monster Energy: It’s been a good while since we first linked up with Yamaha in MXGP; ten years ago actually when we won the 2008 title together and we also added another one since then with Romain, so it’s cool to be able to show off the 2019 colours today and announce that our journey in this series will continue on together. We feel that Yamaha ‘get’ the brand, and know how Monster Energy wants to go racing. We have a good connection in MotoGP and now MXGP again for the future and we’re looking forward to more success.”
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